Monthly Archives: November 2021

Episode 65: WMRE: Where It Started and How It’s Going

It’s been almost one year since NREI announced a full rebrand to WMRE, a change that represented the status of the company within the portfolio. 

In this episode, David Bodamer discusses the brand change from NREI to WMRE, revealing why they chose to rebrand and how it’s changed how they cover the commercial real estate industry. David shares how they managed the curveballs  2021 threw at them while undergoing changes themselves, and shares some insight about what’s to come in 2022.

David discusses:

  • The reasoning behind the rebrand from NREI to WMRE
  • How the change from NREI to WMRE impacts clients
  • The most surprising outcomes from the rebrand
  • The plans for the brand in 2022
  • The best ways to pitch the brand
  • And more


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